New Balance 740 “Pink Vacation” 🩷🩷🩷
Brand:
New Balance
Model:
740
Colorway:
Pink / Metallic Silver (“Pink Vacation”)
Style Code:
U740AP2 — atmosphere Pink x New Balance special make‑up (SMU) collaboration edition 
Release Date:
Released March 29, 2025 exclusively through atmos Pink and select atmos channels as a seasonal collaborative drop celebrating vacation‑inspired design 
⸻
Product Overview
The New Balance 740 “Pink Vacation” brings a fresh, sun‑soaked vibe to the retro runner lineup via a collaboration with Japanese boutique atmos Pink. Reviving the late‑2000s 740 silhouette — known for its layered design and comfort — this edition translates a classic aesthetic into a pastel‑heavy palette inspired by Indonesia’s famed Pink Beach sands. 
This release combines heritage styling cues with atmospheric color and thoughtful details, resulting in a sneaker that’s both nostalgic and distinctly modern. The beach‑ready palette and premium accents make the 740 “Pink Vacation” as suitable for urban streetwear as it is for vibrant seasonal outfits. 
⸻
Specific Details
Launch Date
• Original launch era: late 2000s (New Balance 740)
• “Pink Vacation” collaboration release: March 29, 2025 via atmos Pink and atmos boutique partners 
Intended Gender and Sizes Available
• Gender: Unisex (women‑focused sizing orientation, widely styled for all wearers) 
• Sizes: Adult sizing; availability varied by region and boutique release 
⸻
Materials
• Upper: Breathable bubblegum pink mesh with layered synthetic and textile panels to highlight the silhouette’s retro texture 
• Midsole: ABZORB cushioning system for lightweight shock absorption and everyday comfort 
• Outsole: Translucent rubber outsole with grip‑oriented tread for dependable traction 
• Lining & Insole: Padded textile lining; custom printed insole featuring sunset‑inspired beach scene detailing 
• Branding & Details: Pink New Balance “N” logo, metallic silver overlays for contrast, and additional ribbon‑style shoelaces included for expressive styling 
⸻
Colorway Description
The “Pink Vacation” palette bathes the New Balance 740 in varying shades of pink reminiscent of tropical sunsets and rare pink sand beaches. Metallic silver overlays provide reflective contrast, while deeper pink branding and accents bring dimension to the silhouette. Custom sunset graphic insoles and optional ribbon laces add playful, vacation‑ready flair to the overall aesthetic. 
⸻
Technology Features
• ABZORB cushioning delivers balanced shock absorption and comfort for daily wear 
• Breathable mesh upper promotes airflow and light comfort in warmer conditions 
• Layered panel construction preserves classic runner heritage while enhancing structure 
• Translucent rubber outsole ensures reliable traction and durability 
• Atmospheric design narrative captures the essence of coastal escapism through color and detail 
⸻
Cleaning Instructions
1. Remove loose dirt using a soft brush or microfiber cloth.
2. Spot‑clean appropriate materials with mild soap and lukewarm water.
3. Avoid soaking the shoe to preserve cushioning and structure.
4. Wipe the outsole separately with a damp cloth.
5. Air‑dry naturally away from direct sunlight or heat sources.
⸻
Additional Notes
The New Balance 740 “Pink Vacation” is ideal for sneaker enthusiasts seeking a playful yet refined seasonal silhouette. With its bold pastel palette, storytelling details, and everyday comfort, this edition makes a standout addition to curated rotations, warm‑weather wardrobes, or vacation‑ready looks. 
